Costume Jewelry is a favorite playmate of every woman but have you ever wondered if it is actually formed and how has it become so popular among the masses? If not then here is a brief history of the emergence and popularity of costume jewelry.
The costume jewelry began in 1700 when the cheap glasses were made Jewelries. It was swapped after almost a century, with Jewelries made of semi precious stones and materials. The use of cheap materials such Jewelries find their niche among the ordinary people. People took it for affordability and as an alternative option to the expensive authentic Jewelries.
While fashion jewelry had entered the market in 1700, but the golden period that started Jewelries until past the beginning of the twentieth century. It was the period when a new section called "the learned middle class" is created in society. The people that belong to this category were learned professionals like teachers, doctors, etc. Women who fall into this category required for beautiful but affordable jewelry duly complied with the dawn of the machine age and industrial revolution. Machine made replicas of many admired heirloom pieces went to become a big hit among the masses.
It was popularized by designers like Corocraft, Monet, Dior, Chanel etc. Another important factor in popularizing the imitation jewelry when they were Hollywood movies. The leading ladies of the film fraternity in the 1940s and 50s often find designer jewelry pieces they wore in their films. The format is simple if you have a necklace worn by Bette Davis in the private lives of Elizabeth and Essex liked, then you can buy a copy of same Joseff, the original designer of the piece. Stars like Vivien Leigh, Elizabeth Taylor and Jane Russell wrote pieces of the designer in advertising, which were subsequently delivered to stores like Woolworth, which respected the documents accessible to ordinary women.
Costume Jewelry is indeed a long way, people associate the high-end fashion accessories at "collectible" status today and it is a fact that jewelry trends might come and go, but one thing that would remain constant in the fashion front, the craze for costume jewelry.
Friday, March 19, 2010
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment