Thursday, February 19, 2009

What age group buys the most jewels?


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There are some things that have no bars whatsoever and buying jewelry is one of them. There really is no age limit to buying jewelry but since otherwise marketers will be out of job, here is an analysis into the demographics of jewelry purchasing.

A woman starts wearing jewelry since she is a toddler, but that’s not when she starts buying jewelry herself. She gets those generous gifts from parents and close family. By the time she starts being selective of what jewelry she wears she is a teenager. That is also the time when she starts purchasing her jewelry. A teenage girl is fashion conscious and very particular about what she wears. She also loves to change her jewelry with her dresses. And this is also the time when she starts receiving gifts from friends. These gifts usually include flowers, chocolates, music items and so on but in some cases these also consist of jewelry. Interestingly even teenage boys get hooked to jewelry, usually the funky and hip kinds. But the thing to be noted here is almost all the jewelry purchased at this age is fashion jewelry. These kids who survive on their pocket money can not afford fine jewelry as simple as that.


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